commercial photo & video
Other than photography, video production is also a part of Sunny Pang's profession and nature. In order to mixture the style of Sunny Photography with different commercial brands and projects, keeping the harmony and picture style consistent and recognisable is essential; and to make every commercial not too commercial.
client list
taipei 101
An official x'mas advert to showcase the decorartions inside & outside the world-known landmark - Taipei 101, which has numbers of themes and decos covering 2 main streets to the shopping mall and even up to the 89F observatory. Taipei 101 even held different events such as pop-up market, music festival at some of the decorated spots to arouse as much Christmas and festive vibes as people have ever experienced. This video takes audience to travel through most of the spots and to feel the spirit lifting atmosphere presented by Taipei 101, to make everyone believes Taipei101 is the best choice and unmissable place to visit for Christmas and even the New Year.
Concept | Storyboard | Photography | Videography | Direction | Editing by Sunny Pang
New Year's Eve Firework footages provided by TAIPEI 101
audi
A video + photo shoot for the brand new model of AUDI e-tron sportback vehicle, travelled along the highway and off-road in Taiwan to capture the performance and the the beauty of this masterpiece.
Photography | Videography | Editing by Sunny Pang
Car driven by AUDI Taiwan
air seat
An innovation bicycle product - Air Seat is a full-floating saddle suspension system, it absorbs any vibration caused by any bumpy road condition with the wheels. Filming this video with the models riding the bicycles along the shore, from close-up of the product to the wide scenic shots in Tainan, to demonstrate how freely and comfortably everyone can enjoy much better cycling experience in any condition.
Photography | Videography | Editing by Sunny Pang
billingham uk
One of the best camera bags made by Billingham from the UK, the model 307 has the largest size among the other collection; with its premium quality and sophisticatedly timeless design.
Photography | Videography | Editing by Sunny Pang
dm sound
A commercial video of a German brand - DM, introducing their latest model of a wireless bluetooth earphones. It features advanced noise-reduction and water proof design, therefore the idea is to bring the model from a very cosy and relaxing environment, to a more intensive condition of running and sweating hard; the earphones still fit and function perfectly in any condition
Concept | Storyboard | Photography | Videography | Direction | Editing by Sunny Pang
microsoft
This set of photographs was to advertise the latest version of Microsoft's tablet and laptop, featuring 6 individual KOLs ( Key Opinion Leader ) from different professions. Including Sunny Pang himself as one of them. The idea is to show how that product bring convenience to their daily works and livings, with its compact size and lightness; also the high configuration and speed to give them reliable performances.
Photography | Editing by Sunny Pang
Concept | Design | Typography by Fevaworks Studio
taipei 101 & le moment
A commercial short movie to showcase the X'mas installation around the landmark - Taipei 101, setup by a well-known Le Moment who designed and planned this cheerful theme; and allow us to film based on our storyboard and flow to connect every single spots of the decor, to direct the models to travel along each spots like an amusement park on a date; in order to make it a love story commercial.
Concept | Storyboard | Photography | Videography | Direction | Editing by Sunny Pang
Installation Design | Decoration | On-site Assisting by Le Moment
hung meng
A documentary of an international world-known builder - Hung Meng development corp, who had ever built numerous the most popular landmarks around the globe such as the castle in Hong Kong / Shanghai Disneyland, the Venetian in Macao, Universal Studio in Singapore and Chimei Museum in Taiwan. This video tells audience about their latest goal to also build remarkable residental and houses apart from only landmarks, utalizing their unqiue and sophisticated precast technology, to make building a fairytale living faster and easier than we can imagine. Lead by one of their dream-makers Kevin Chien who is passionate to create a wonderland for people to live.
Photography | Videography | Direction | Editing | Cantonese Narration by Sunny Pang
elf culture
An exciting project that was to create an animatic video for a worldwide hit song - Baby Shark. There was a little challenge to animate these cute characters from the original story without changing their style at all, and to keep the animation associating and interacting with the lyrics; at the same time I tried to make the video looks more children-friendly instead of too commercial at all.
Brainstorming | Coordination | Photography | Animation | Editing by Sunny Pang
This video is to promote a children educational product - The First Book, by The Elf Culture. Audience could watch an adorable girl & her mother playing together and interacting with the books; meanwhile to show and demonstrate the details of those hand-made books, in order to draw the interest and trust from the consumer for getting one for their children which could help them develop and help their growths in many good ways.
Brainstorming | Storyboard | Coordination | Photography | Videography | Editing | Animation by Sunny Pang
client : t4 united kingdom
The brand video of T4 made in 2019, it's aim to showcase T4 has grown and expended it's business and opening new branches around the U.K. Numbers of cast and faces who live in different U.K cities play their own part and roles; to enjoy the T4 iconic drinks as their daily beverages.
Concept | Coordination | Photography | Filming | Direction | Editing by Sunny Pang
This series of photographs is again for the fast-growing beverage brand in the UK, T4 Bubbles Tea. The concept is to create the visual with the drinks & the characters represented by 4 models in different styles : A Classy Lady | A Student | A Businessman | A Traveller. Each styles have their own characteristics and vibes captured around London city. The key is to get the attention of different audiences no matter what background they are from.
Concept | Coordination | Photography | Editing by Sunny Pang
This video is to promote a beverage brand in London, T4 Bubble Tea. The idea was to film a short story about a lady who is fanatic with their bubble tea which ever gives her a good memory with a guy before. And the tea's spirit leads her way to the old place where they used to meet, eventually it brought them back together on X'mas day.
Brainstorming | Storyboard | Coordination | Photography | Videography | Editing | Animation by Sunny Pang
This Video is to introduce the latest product of T4 bubble tea UK, called Caramel Pearl Milk Tea which has been a very popular beverage now throughout Asia. The flow was to show off the smoothness and profession of how they produce the drink, in order to present the aesthetic texture of the drink to the client with satisfaction.
Brainstorming | Storyboard | Coordination | Photography | Videography | Editing by Sunny Pang
A documentary video to introduce the manufacturer of T4 Tea leaves based in Taiwan, together with 3 entrepreneurs travelled from England. To record their time visiting the company while also enjoying the travel in Taiwan.
Photography | Videography | Editing by Sunny Pang